For Professor Jimmy Choo OBE defines the concept of craftsmanship that The Atelier has always applied to perfection: “a wedding dress is more than just a piece of clothing, as it actually carries the dreams of every girl, the desire for love and the expectation of her own wedding and future life”. For BBFW 2025, The Atelier delivered a truly magical collection.

The designer brought dreams to life by giving special attention to different textures and fabrics. Through a perfect balance between voluminous dresses and mermaid style, it’s clear that the ocean could’ve been an inspiration for this collection.

After defying the norms of a traditional wedding dress with new shapes and wave-like flows, Prof. Jimmy choo included in his collection various light blue dresses, passing on a sense of calmness, contrasting with a light gray full of embroidered jewels.

Already loved for his wonderful shoes, The Atelier Couture collection was a success, receiving a well-deserved round of applause. There’s no going wrong with organza, embroidered tulle and love for what you do.