The main collection features styles inspired by fantasy and a passion for Italy, with a focus on hourglass silhouettes, luxurious fabrics and “dramatic details”. 

Ruby, the name of the collection, was not chosen at random. It’s inspired by the color of love. Could it be any other way? It’s time to celebrate the strongest feeling in the world! And, as this is the most important day for the bride and groom, and the woman (as you know) is the princess of the party and all eyes are on her every second, the designer sought beauty combined with comfort.  

 It includes a variety of daring bodices, dramatic skirts, voluminous ball gowns, unexpected tails and romantic details with bows. The designs highlight exquisite embroidery, striking couture work and bespoke hourglass shapes, creating a glamorous and special experience for the more discreet bride, but with a unique and unique touch.  

In addition to the main collection, Adore by Justin Alexander presents relaxed and light versions dedicated to the modern bride. They include a mix of shapes, ball gowns with train, elegant and timeless models suitable for various styles. 
The designer continues to be recognized for its commitment to inclusion, body positivity and sustainability. The company is actively working to reduce its environmental footprint by supporting local factories.