On June 19th, 2024, Saudi 100 Brands, an initiative celebrating the diversity and creativity of Saudi fashion, hosted an exclusive fashion show at the iconic Palais de Tokyo in Paris.
This event, inspired by the vibrant culture of Saudi Arabia, showcased the Spring/Summer 2025 collections from eleven distinguished designers, each presenting a mini-show.
Burak Cakmak, CEO of the Saudi Fashion Commission, remarked, “The men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This show represents the voice of the young Saudi generation, eager to connect with international clientele through innovative and expressive fashion.”
The event attracted key influencers from around the globe, including Rawdah, Carlos Nazario, Nora Atal, Mishaal Tamer, Tamtam Bryan Yambao, Cameron Humphreys, Aissa Maiga, Xavier Romatet, Robert Triefus, and many others.
Featured Designers:
- 1886: Pioneers in merging fashion with the future through innovative designs and quality craftsmanship.
- Awaken: Streetwear and ready-to-wear brand promoting a global movement with impactful designs.
- House of Cenmar: Blends craftsmanship, heritage, and avant-garde style, inspired by Saudi Arabia’s natural beauty.
- KML: Offers contemporary wear through research-based design, reflecting modern human identity.
- Mazrood: Combines innovation and elegance, creating timeless fashion pieces.
- Noble & Fresh: Uses architectural symbols and heritage elements to create contemporary collections.
- Not Boring: Promotes individuality and authenticity through fashion as a medium for self-expression.
- Noura Sulaiman: Merges luxury materials and traditional techniques, creating sculptural garments.
- RBA New York: Cross-cultural brand celebrating diversity through sustainable fashion.
- Uscita: Saudi Arabia’s first gender-fluid fashion brand, challenging traditional gender roles.
Saudi visual artist Rex Chouk enhanced the event with animations on the LED wall, introducing each designer. Renowned Saudi DJ duo Dishdash performed live, celebrating Saudi Arabia’s vibrant music scene.
The show evoked a 90’s fashion show atmosphere with a high catwalk, allowing guests to view the collections from below, enhancing the visual experience.
Following the event, a PR & Sales showroom at Hotel Mona Bismarck from June 20th to 22nd will feature the full Spring/Summer 2025 collections.
About Saudi 100 Brands
Saudi 100 Brands is a strategic initiative by the Saudi Fashion Commission aimed at supporting Saudi fashion brands and developing a sustainable local fashion industry. The program addresses social responsibility challenges such as gender equality, women’s empowerment, and support for small businesses, creating cultural bridges between Saudi Arabia and the world.
About the Fashion Commission
Founded in 2020, the Fashion Commission is leading the development of Saudi Arabia’s fashion sector. By driving investment and building regulatory frameworks, the commission supports the next generation of Saudi fashion talent, preserving the Kingdom’s heritage while empowering designers. In collaboration with the Ministry of Culture, the commission aims to unlock a thriving cultural sector, elevating Saudi traditions on the global stage.
