Discover Messika’s new MESSIKA CARE(s) collection — elegance that empowers youth worldwide.
Messika, the renowned luxury jewelry Maison, continues to solidify its international commitments to youth empowerment through the Valérie Messika Foundation. In 2024, the brand unveils an expanded MESSIKA CARE(s) collection, featuring 12 new exquisite pieces. A portion of the profits from these pieces will be donated to various NGOs, reinforcing Messika’s dedication to social responsibility.
The launch campaign for these new jewels is graced by the dynamic dancer Salif Gueye and the youthful model Rose Chalmè, capturing the essence of modern elegance and spirited youth.
Empowering Through Philanthropy
The Valérie Messika Foundation is committed to supporting women and children worldwide, focusing on education, culture, and health. Over 2022 and 2023, the foundation distributed over 4,000 hygiene kits to underprivileged young girls globally. For 2024, Valérie Messika shifts her focus to India, a country rich in diamond heritage and intricate jewelry traditions.
As Valérie Messika, the Artistic Director, explains, “Young girls face gender discrimination and lack of education, particularly in countries like India. India, being the birthplace of diamonds, plays a significant role in jewelry education for the youth. We aim to empower them through the Messika Foundation.”
The chosen initiative for this year is the Saksham program by Plan International. Operating in the Delhi region, Saksham aims to provide training and equitable employment opportunities for young people in India. With each piece sold from the MESSIKA CARE(s) collection, a percentage of the sale is donated to Plan International via the Valérie Messika Foundation, creating a ripple effect of support for those in need.
The MESSIKA CARE(s) Collection
The MESSIKA CARE(s) collection holds a special place for Valérie Messika. Directly linked to the foundation’s initiatives, these highly symbolic pieces have been well-received since their debut in 2022. To expand on this success, Messika introduces 12 new corded pieces in 2024.
Available in four new color combinations—beige and yellow gold, khaki and white gold, cream and pink gold, and black and white gold—the collection includes bracelets and necklaces. These pieces reinterpret the iconic Baby Move and Move Uno motifs with subtle elegance, catering to diverse tastes while maintaining a timeless allure.
Where to Find the New Collection
The new additions to the MESSIKA CARE(s) collection are now available on the Messika website and in boutiques. Each piece not only enhances personal style but also contributes to a greater cause, making every purchase a step towards positive global change.
Messika’s commitment to blending luxury with philanthropy continues to inspire and make a tangible impact on communities worldwide, demonstrating that elegance and compassion can indeed go hand in hand.
"With the creation of the Valérie Messika Foundation, I wanted to become more committed and take action. Education is a key factor in upbringing and community building. A new world in which young people can imagine their future with more serenity and without limits."
