Renowned for its ability to evoke dreams and contemplation, the A/W 2024 Bridal collection prompted attendees to ponder the purpose of such dreams and the fleeting nature of memories.

Each piece within the collection was envisioned as a unique dream, symbolizing the intersection of past and future, allowing women to feel the seamless flow of time and the warmth of cherished memories!

The runway show was truly out of this world. The collection, curated by the legendary Fashion Designer, Professor Jimmy Choo, OBE, reflected the brand’s dedication to high-end luxury couture.

Established as a small bridal boutique in Kuala Lumpur, Malaysia, in 1986, The Atelier has since evolved into an internationally renowned high-end luxury couture brand. In 2016, the brand officially set up its design studio in Shanghai, China, under the guidance of Professor Jimmy Choo as the Creative Director and Design Mentor. With a team of international fashion designers, The Atelier has garnered global recognition for its impeccable craftsmanship, solidifying its position as a leader in the world of bridal couture.

It was the perfect show to close the drapes of this first day of BBFW 2024.