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The Y2K aesthetic is here to stay


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NP Magazine 44 - Digital and paper


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The Y2K aesthetic is here to stay

Y2K or the 2000s was a time of significant change in the world of technology, fashion and beauty.

With the new millennium, people were excited about what the future held, and this excitement showed itself in certain trends in beauty and make-up.

Just as in cinema, the beauty trend of the time was minimalism. Women opted for a natural look, with sheer foundation, subtle blush and glossy lips. The aim was to enhance natural beauty, rather than cover it up with heavy make-up.

However, when it came to eye make-up, the trend was for bright holographic colours and glitter. In this context, women consciously opted for a more subdued and natural look, choosing a transparent foundation, delicate blusher and glossy lips, all in an effort to highlight and enhance their own inherent beauty, rather than using make-up to mask or conceal it.

The main goal was to find a balance between accentuating one’s features and avoiding the pitfalls of overly heavy make-up applications that could overwhelm and detract from the wearer’s natural beauty. In this way, women achieved an authentic and refined sense of beauty, embodying the essence of understated elegance and effortless grace.

Another popular trend of the early 2000s was the use of lip gloss. It was the era of glossy lips, and women loved to apply a thick layer of gloss over lipstick or to wear it alone.

At the time, lip glosses were one of the most sought-after cosmetics in the beauty industry, largely thanks to their wide range of colours, allowing women to choose from a variety of shades ranging from delicate pinks to bold reds and purples.

The Y2K aesthetic is here to stay
The Y2K aesthetic is here to stay

As if this range of options wasn’t enough, some lip glosses also incorporated tiny particles of glitter that added extra sparkle and shine, further enhancing their appeal, and making them a must-have product for women of all ages and skin tones.

This combination of vibrant colour and luminous sparkle served to create a sense of glamour and sophistication that was both captivating and empowering, ultimately helping to make lip glosses one of the defining beauty trends of the era.

If you Google any famous pop star from this time, chances are you will see a lot of eyes with ‘frosted’ make-up. When it comes to achieving this flawless Y2K eye look, one of the most useful tricks is to incorporate metallic eyeshadows into one’s routine by strategically applying them in the crease of the lid and blending them to perfection. Not only does this technique add depth and dimension to a look, but it also adds a touch of glamour and sparkle that is sure to turn heads.

Ah, the 2000s, those were the days! Back then, it wasn’t just about following the latest beauty trends or conforming to social norms. Unlike in the early eighties, when it was all about having fun, embracing individuality, and using make-up as a tool for self-expression.

Whether it was playing with bold, bright colours, experimenting with different textures and finishes, or creating bold, unique looks that made you stand out from the crowd, the beauty scene of the early 2000s was truly a playground for anyone who liked to have fun with makeup.

And while trends come and go, the spirit of creativity and experimentation that defined this era lives on, inspiring a new generation of beauty lovers to express themselves and have fun with their makeup.

Why not continue to be inspired by these iconic trends?

The Y2K aesthetic is here to stay
The Y2K aesthetic is here to stay


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