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BBFW 2024 Invites Fashion to See the Future with Optimism


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NP Magazine 43 - Digital and paper version


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BBFW 2024 Invites Fashion to See the Future with Optimism

The fashion business is no stranger to change, but as we approach the era of AI and quickly evolving technology, the fashion industry must adapt and innovate like never before.

Barcelona Bridal Fashion Week, the top event in bridal fashion, recognizes this pivotal moment and aims to inspire and lead the industry toward a promising and optimistic future. It will debut a new image created with artificial intelligence under the catchy slogan “NOW” and is scheduled for April 17 to 21, 2024, showcasing the latest in wedding fashion, accessories, trends, art, and design.

In a world with new technologies bringing challenges and opportunities, the campaign encourages us to embrace an uncertain future with unwavering optimism. It supports the ongoing transformations. The “NOW” campaign aims to capture the essence of the present moment shaped by technological changes and advocates using AI as a powerful tool for human creativity, artistry, and skill. This forward-thinking ad exemplifies the event’s openness to all aspects of “fashion,” including designs for grooms, guests, bridesmaids, accessories, and other elements related to weddings and special events.

The campaign’s core message was expressed by Albasar Caro, the director of Barcelona Bridal Fashion Week, who said, “We want to invite the fashion industry to embrace a future that is already here. We invite the industry to lead the change now, leveraging the many opportunities that new technology can offer, all while focusing on people, creativity, craftsmanship, and emotions. Together, we can propel the industry into an exciting new era.” She added, “In this regard, we are actively preparing for a new edition that will put fashion at the center, bringing together major brands, top designers, and industry professionals, reaffirming Barcelona’s status as the bridal fashion capital.”

Fira de Barcelona, with support from the Generalitat de Catalunya’s Departament d’Empresa i Treball, hosts BBFW and is set to become the global hub for trends and business in 2024. The event will feature collections from renowned bridal fashion labels, haute couture houses, and emerging talents at the Montjuïc venue.

From April 17 to 20, BBFW will showcase around 30 designer presentations on the runway, alongside a trade event expected to host over 360 enterprises, with most being international. This trade event will serve as a central hub for business and networking opportunities for experts, buyers, entrepreneurs, and key players in the global wedding industry from April 19 to 21.

BBFW is also planning a full schedule of events for its 2018 edition, including the highly anticipated Barcelona Bridal Night, featuring a catwalk presentation of a guest haute couture designer’s collection. Additionally, the second edition of the Barcelona Bridal & Fashion Awards will recognize the best designs of the 2023-2024 season, with a focus on sustainability and innovation, further highlighting the industry’s commitment to excellence and progress. Barcelona Bridal Fashion Week 2024 promises to be a landmark event in wedding fashion, welcoming the future with open arms and unwavering hope.

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