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White Gallery: New Dates, Venue, and Look


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NP Magazine 44 - Digital and paper


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White Gallery: New Dates, Venue, and Look

White Gallery, the renowned bridal fashion event, is gearing up for an exciting new era.

As the longest-running buying event dedicated to the high-end market, White Gallery has a rich history within the industry. With a fresh venue, new dates, and a bold rebranding, White Gallery 2024 is set to captivate attendees and redefine the future of bridal fashion.


In 2024, White Gallery will relocate to The Truman Brewery, nestled in the vibrant neighborhood of Shoreditch, London. This move brings an infusion of energy and creativity, as Shoreditch is known for its bustling atmosphere and plethora of dining and entertainment options. Attendees and exhibitors alike can look forward to immersing themselves in this trendy locale. Additionally, the event will take place on Wednesday 8th and Thursday 9th May , offering a focused and inspiring experience for all.

White Gallery 2024 promises to showcase a captivating blend of the hottest emerging designers and industry icons. Event Director, Georgia Flynn, recognizes the ever-evolving tastes and preferences of bridal boutiques, who are seeking designers that align with their progressive visions. To meet this demand, the event will present a pioneering line-up of designers from around the globe. The first group of designers will be announced soon, generating anticipation and excitement within the industry. Be sure to follow White Gallery’s social media channels for the latest updates.

A New Look for a New Era

Accompanying the announcement for White Gallery 2024, the event unveiled a striking new brand identity in early July. Ella O’Keefe, Head of Marketing, explains that the new branding represents a departure from convention, as White Gallery embraces a bold and daring direction. The response to the new creative has been overwhelmingly positive, capturing the essence of the upcoming era. The sleek and strong visual identity reflects the intention behind this new chapter of White Gallery. With this fresh approach, the 2024 show promises to be a next-level experience for all attendees.

With its bold new branding, White Gallery demonstrates its commitment to pushing boundaries and creating an extraordinary experience. Save the dates and stay tuned for further updates on the highly anticipated White Gallery 2024, where the future of bridal fashion will be unveiled.

Tickets for next year’s event are not available yet, but retailers can join the World of White Gallery by clicking here to be the first to know when they go live.

White Gallery: New Dates, Venue, and Look


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