Cava Bertha launches a one-of-a-kind tour: a Journey Through Catalan Wine Culture. It’s an unforgettable journey that takes visitors on a cultural and sensory adventure.
Cava Bertha is reinventing itself and turning wine tourism around by offering the first proposal of hybrid visits, which will combine the human and technological aspects. Thanks to the virtual reality glasses, visitors to the winery will be able to enjoy a much more complete visit to the facilities. An immersive experience that allows them to know all the processes of cava production, regardless of the time of year they visit.
The Cava Bertha Immersive Experience is a one-of-a-kind tour that offers a fascinating insight into the winery’s rich history and winemaking process. This tour is a perfect opportunity for wine enthusiasts who want to delve deeper into the world of wine and explore the traditions and techniques that have made Catalan wine so famous.
The project arises from the idea of being able to show during guided tours what goes on in each area of the winery at different times of the year or in different situations. To achieve this, an immersive experience was created that combines presential visits with virtual reality. A hybrid wine tourism system that allows visitors to “experience” in loco all the processes involved in wine production, regardless of the time of year.
The visit will be guided by the winery’s wine tourism team and, in the different spaces, visitors will find virtual reality glasses to extend the visit, both in the vineyards and in the production areas.
The virtual reality glasses will work with 360 videos, and in addition, they will be synchronized, which means that all visitors will see and experience what is happening at the same time, so that everyone will have the same sensations at the same time.
It’s an unforgettable journey that takes visitors on a cultural and sensory adventure
The goal of the project is, besides modernizing and broadening the wine tourism experience, to transmit and make more understandable the complex process of cava production, as well as to highlight the importance of the landscape and the territory.
The Cava Bertha Immersive Experience is not just a tour – it’s an unforgettable journey that takes visitors on a cultural and sensory adventure. The tour provides a unique opportunity to explore the history and traditions of Catalan winemaking and to taste some of the best cavas in the world.
With this pioneering project, Cava Bertha takes an important step forward in terms of wine tourism and its development for the future and in relation to new technologies and potential users.