NP Magazine

Positive Image on Wedding Industry

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NP Magazine 43 - Digital and paper version


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The world is evolving and creating a positive image of the industry. Marketing campaigns with a more positive image in the Wedding Industry.

One of the most significant aspects of a bride’s special day is her wedding gown. But for many women, finding a dress that fits their body type can be a daunting task. Traditionally, the wedding industry tends to perpetuate narrow standards of beauty, leaving many brides feeling excluded and discouraged. However, there is a growing awareness of the importance of making wedding dresses more accessible for all body types.

After all, women come in all shapes and sizes, and every bride deserves to feel beautiful on her wedding day. With that in mind, brands should be creating dresses that cater to a broader range of body types. Like that, designers can help brides feel comfortable and confident.

All Bodies, All Brides

There are also a lot of movents that prioritize real body image. For example, All Bodies All Brides (ABAB), already talked about in our website.

One of the key goals of ABAB is to break down the stigma around plus-size bridal wear. Many brides, who wear sizes above a traditional sample size, need help finding dresses that fit well and flatter their curves. But ABAB is working to change that by promoting a wide range of designers and retailers specializing in plus-size bridal wear.

In addition to promoting body positivity, ABAB is also committed to inclusivity in all its forms. The initiative recognizes the importance of representation in the bridal industry and works to amplify the voices of marginalized groups.

Maggie Sottero is one of the many brands that believe in this initiative. The brand said: “We’re sharing an incredible partnership with All Bodies, All Brides in line with our commitment to inclusion, accessibility, and diversity in bridal.”

In conclusion, making wedding dresses more accessible for all body types is essential to promoting inclusivity and body positivity within the wedding industry. By creating dresses that cater to a broader range of body types, designers can help to foster a more positive image of beauty and encourage women to feel comfortable and confident on their special day.


Positive Image on Wedding Industry


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